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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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The signal value of crowdfunded products
Acar, Oguz Ali; Dahl, Darren W.; Fuchs, Christoph; … - In: Journal of marketing research 58 (2021) 4, pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
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Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Lim, Sarah; Van Osselaer, Stijn M. J.; Goodman, Joseph K.; … - In: Journal of retailing 100 (2024) 2, pp. 316-329
Persistent link: https://www.econbiz.de/10015065226
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The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
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Customer empowerment in new product development
Fuchs, Christoph; Schreier, Martin - In: The journal of product innovation management : an … 28 (2011) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
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The handmade effect : what's love got to do with it?
Fuchs, Christoph; Schreier, Martin; Van Osselaer, Stijn … - In: Journal of marketing 79 (2015) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10010507904
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
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The power of personal
Van Osselaer, Stijn M. J.; Fuchs, Christoph; Schreier, … - In: Journal of retailing 96 (2020) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012295810