Narrow search
Showing 1 - 10 of 122
Cover Image
Marketing Managers' Perceptions of Value Cocreation
Cassidy, Kim; Baron, Steve; Elliott, Dominic; … - In: Service Science 5 (2013) 1, pp. 4-16
Cocreation of value is a key construct in service science and the service-dominant logic. Little is known about how practicing managers perceive their own value cocreating activities. The paper is one of the first to gather manager perceptions of value cocreation activities and categorize them...
Persistent link: https://www.econbiz.de/10010630522
Cover Image
Retail and services marketing
Baron, Steve - In: Competitive advantage in SMEs : organising for …, (pp. 232-245). 2003
Persistent link: https://www.econbiz.de/10001739460
Cover Image
Commentary: Statistics in marketing and consumer research
Baron, Steve - In: Journal of customer behaviour 9 (2010) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10008697930
Cover Image
An elder's reflection on marketing to the elderly
Baron, Steve - In: The marketing review 8 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Cover Image
On-line surveys in international marketing research : pros and cons
Ilieva, Janet; Baron, Steve; Healey, Nigel M. - 2001
Persistent link: https://www.econbiz.de/10001599632
Cover Image
Services marketing : text and cases
Baron, Steve; Harris, Kim - 1995
Persistent link: https://www.econbiz.de/10000540086
Cover Image
Services marketing : text and cases
Baron, Steve; Harris, Kim - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001639719
Cover Image
Service marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664322
Cover Image
Towards a unifying marketing approach through service
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664676
Cover Image
A focus on customer experience and the changing roles of customers and consumers
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664677