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1
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
2
Referral contagion : downstream benefits of customer referrals
Gershon, Rachel
;
Jiang, Zhenling
- In:
Journal of marketing research
62
(
2025
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10015168688
Saved in:
3
Impact of customer's social value on optimizing referral reward programs
Jiang, Fenfen
;
Mei, Shue
;
Zhong, Weijun
- In:
Journal of organizational computing and electronic commerce
30
(
2020
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10012264465
Saved in:
4
A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
Saved in:
5
Using interest graphs to predict rich-media diffusion in content-based online social networks
Church, E. Mitchell
;
Iyer, Lakshmi S.
;
Zhao, Xia
- In:
Information systems management
32
(
2015
)
3
,
pp. 210-219
Persistent link: https://www.econbiz.de/10011412960
Saved in:
6
ERIUE : evidential reasoning-based influential users evaluation in social networks
Wen, Tao
;
Chen, Yu-wang
;
Syed, Tahir Abbas
;
Wu, Ting
- In:
Omega : the international journal of management science
122
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014532584
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7
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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8
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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9
Co-creation dynamics in tourism and hospitality : a horizon 2050 paper
Tiago, Maria Teresa Borges
;
Avelar, Sónia Margarida Moreira
- In:
Tourism review
80
(
2025
)
1
,
pp. 194-208
Persistent link: https://www.econbiz.de/10015421690
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10
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
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