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Is more customer control of services always better?
Joosten, Herm; Bloemer, Johanna M.; Hillebrand, Bas - In: Journal of service management 27 (2016) 2, pp. 218-246
Persistent link: https://www.econbiz.de/10011565155
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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Customer psychological empowerment as a critical source of customer engagement
Morrongiello, Caroline; N’Goala, Gilles; Kreziak, … - In: International studies of management and organization 47 (2017) 1, pp. 61-87
Persistent link: https://www.econbiz.de/10011657590
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How does customer psychological empowerment affect value co-creation? : an empirical study of travel agencies in Mainland China
Hu, Xiaoping; Li, Xi - In: Asia Pacific business review 28 (2022) 3, pp. 431-459
Persistent link: https://www.econbiz.de/10013358750
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Integrative und autonome Prozeßkonstellationen als Basis und Herausforderung eines auf Handlungsebenen bezogenen Marketing : eine strukturierende Systematisierung vor dem Hintergrund des Dienstleistungsbereichs
Freiling, Jörg - In: Grundsatzfragen und Herausforderungen des …, (pp. 21-67). 1996
Persistent link: https://www.econbiz.de/10001295769
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Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 3, pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
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Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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The power of customer-to-customer self-service technology in enhancing customer-to-customer interactions
Kim, Hyun Sik; Choi, Beomjoon - In: European journal of marketing 59 (2025) 1, pp. 157-181
Persistent link: https://www.econbiz.de/10015198474
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Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van; Lemon, Katherine N.; Mittal, Vikas; … - In: Journal of service research : JSR 13 (2010) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10008652135