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      <title>A meta-analysis of the antecedents and consequences of advertising value</title>
      <pubDate>Mon, 17 Nov 2025 14:00:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-meta-analysis-of-the-antecedents-and-consequences-of-advertising-value-guoquan/10015531977?sid=1506061564</link>
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      <author>Ye, Guoquan</author>
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      <dc:date>2025</dc:date>
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      <title>Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?</title>
      <pubDate>Mon, 17 Nov 2025 09:35:37 +0000</pubDate>
      <link>https://www.econbiz.de/Record/livestreaming-commerce-for-luxury-brands-how-to-enhance-luxury-perceptions-through-strategizing-streamers-bao-wuxia/10015531719?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/livestreaming-commerce-for-luxury-brands-how-to-enhance-luxury-perceptions-through-strategizing-streamers-bao-wuxia/10015531719?sid=1506061564</guid>
      <author>Bao, Wuxia</author>
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      <dc:date>2025</dc:date>
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      <title>Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness</title>
      <pubDate>Mon, 17 Nov 2025 09:20:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/cute-concerning-investigating-impact-portraying-children-momfluencer-content-engagement-advertising-value-advertising-effectiveness-abeele/10015531712?sid=1506061564</link>
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      <author>Abeele, Elisabeth van den</author>
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      <dc:date>2025</dc:date>
      <dc:creator>Abeele, Elisabeth van den</dc:creator>
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      <title>#Fittok : how fitfluencers' videos on TikTok impact adolescents' body satisfaction, workout intention, and behavior</title>
      <pubDate>Fri, 10 Oct 2025 07:50:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/fittok-how-fitfluencers-videos-on-tiktok-impact-adolescents-body-satisfaction-workout-intention-and-behavior-brabandere-marloes/10015464026?sid=1506061564</link>
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      <author>De Brabandere, Marloes</author>
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      <dc:date>2025</dc:date>
      <dc:creator>De Brabandere, Marloes</dc:creator>
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      <title>Chapter 16 How to Pass the Courvoisier? An Experimental Study on the Effectiveness of Brand Placements in Music Videos</title>
      <pubDate>Sat, 12 Apr 2025 05:42:00 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-16-how-to-pass-the-courvoisier-an-experimental-study-on-the-effectiveness-of-brand-placements-in-music-videos-hudders-liselot/10015366507?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/chapter-16-how-to-pass-the-courvoisier-an-experimental-study-on-the-effectiveness-of-brand-placements-in-music-videos-hudders-liselot/10015366507?sid=1506061564</guid>
      <author>Hudders, Liselot</author>
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      <dc:date>2016</dc:date>
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      <title>Harder, better, faster, stronger : contributions to advertising research from ICORIA 2023 : editorial</title>
      <pubDate>Mon, 10 Feb 2025 10:09:30 +0000</pubDate>
      <link>https://www.econbiz.de/Record/harder-better-faster-stronger-contributions-to-advertising-research-from-icoria-2023-editorial-dens-nathalie/10015194211?sid=1506061564</link>
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      <author>Dens, Nathalie</author>
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      <dc:date>2025</dc:date>
      <dc:creator>Dens, Nathalie</dc:creator>
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      <title>The pressure for the perfect shape : the relation between adolescents' body image self-discrepancy and body image concerns when exposed to sponsored fitfluencer content</title>
      <pubDate>Mon, 23 Sep 2024 14:03:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-pressure-perfect-shape-relation-adolescents-body-image-self-discrepancy-body-image-concerns-exposed-sponsored-fitfluencer-content-feijoo-beatriz/10015064315?sid=1506061564</link>
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      <author>Feijoo, Beatriz</author>
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      <dc:date>2024</dc:date>
      <dc:creator>Feijoo, Beatriz</dc:creator>
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      <title>Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes</title>
      <pubDate>Tue, 27 Aug 2024 09:03:56 +0000</pubDate>
      <link>https://www.econbiz.de/Record/are-gambling-company-sports-sponsorships-a-losing-game-investigating-consumer-responses-on-gambling-brand-and-team-outcomes-jans-steffi/10015050102?sid=1506061564</link>
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      <author>De Jans, Steffi</author>
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      <dc:date>2024</dc:date>
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    <item>
      <title>Targeting the luxury consumer : A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads</title>
      <pubDate>Wed, 14 Aug 2024 13:54:44 +0000</pubDate>
      <link>https://www.econbiz.de/Record/targeting-the-luxury-consumer-a-vice-or-virtue-a-cross-cultural-comparison-of-the-effectiveness-of-behaviorally-targeted-ads-shubin/10014868607?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/targeting-the-luxury-consumer-a-vice-or-virtue-a-cross-cultural-comparison-of-the-effectiveness-of-behaviorally-targeted-ads-shubin/10014868607?sid=1506061564</guid>
      <author>Yu, Shubin</author>
      <dc:format>Article</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>Yu, Shubin</dc:creator>
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      <title>Advertising literacy training : The immediate versus delayed effects on children’s responses to product placement</title>
      <pubDate>Wed, 14 Aug 2024 13:45:55 +0000</pubDate>
      <link>https://www.econbiz.de/Record/advertising-literacy-training-the-immediate-versus-delayed-effects-on-children-s-responses-to-product-placement-jans-steffi/10014724182?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/advertising-literacy-training-the-immediate-versus-delayed-effects-on-children-s-responses-to-product-placement-jans-steffi/10014724182?sid=1506061564</guid>
      <author>De Jans, Steffi</author>
      <dc:format>Article</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>De Jans, Steffi</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Regulatory congruence effects in two-sided advertising : The mediating role of processing fluency and processing depth</title>
      <pubDate>Wed, 14 Aug 2024 13:45:51 +0000</pubDate>
      <link>https://www.econbiz.de/Record/regulatory-congruence-effects-in-two-sided-advertising-the-mediating-role-of-processing-fluency-and-processing-depth-cornelis-erlinde/10014723564?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/regulatory-congruence-effects-in-two-sided-advertising-the-mediating-role-of-processing-fluency-and-processing-depth-cornelis-erlinde/10014723564?sid=1506061564</guid>
      <author>Cornelis, Erlinde</author>
      <dc:format>Article</dc:format>
      <dc:date>2014</dc:date>
      <dc:creator>Cornelis, Erlinde</dc:creator>
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      <title>#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research</title>
      <pubDate>Tue, 09 Jul 2024 14:23:57 +0000</pubDate>
      <link>https://www.econbiz.de/Record/sponsored-a-systematic-literature-review-and-theoretical-framework-of-gambling-sponsorship-research-jans-steffi/10014575296?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/sponsored-a-systematic-literature-review-and-theoretical-framework-of-gambling-sponsorship-research-jans-steffi/10014575296?sid=1506061564</guid>
      <author>De Jans, Steffi</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>De Jans, Steffi</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads</title>
      <pubDate>Tue, 09 Jul 2024 12:18:58 +0000</pubDate>
      <link>https://www.econbiz.de/Record/children-s-hobbies-as-persuasive-strategies-the-role-of-literacy-training-in-children-s-responses-to-personalized-ads-desimpelaere-laurien/10014575204?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/children-s-hobbies-as-persuasive-strategies-the-role-of-literacy-training-in-children-s-responses-to-personalized-ads-desimpelaere-laurien/10014575204?sid=1506061564</guid>
      <author>Desimpelaere, Laurien</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Desimpelaere, Laurien</dc:creator>
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    <item>
      <title>A little context, please! : understanding consumer responses to online advertising</title>
      <pubDate>Tue, 18 Jun 2024 12:48:51 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-little-context-please-understanding-consumer-responses-to-online-advertising-eisend-martin/10014551013?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/a-little-context-please-understanding-consumer-responses-to-online-advertising-eisend-martin/10014551013?sid=1506061564</guid>
      <author>Eisend, Martin</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Eisend, Martin</dc:creator>
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    <item>
      <title>The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization</title>
      <pubDate>Thu, 28 Sep 2023 07:23:34 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-impact-of-employee-empathy-on-brand-trust-in-organizational-complaint-response-emails-a-closer-look-at-linguistic-realization-van-herck-rebecca/10014365724?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/the-impact-of-employee-empathy-on-brand-trust-in-organizational-complaint-response-emails-a-closer-look-at-linguistic-realization-van-herck-rebecca/10014365724?sid=1506061564</guid>
      <author>Van Herck, Rebecca</author>
      <dc:format>Article</dc:format>
      <dc:date>2023</dc:date>
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      <title>Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children</title>
      <pubDate>Thu, 06 Jul 2023 07:18:07 +0000</pubDate>
      <link>https://www.econbiz.de/Record/preschoolers-and-advertising-a-systematic-literature-review-and-future-research-agenda-on-the-effects-of-advertising-on-preschool-children-loose-femke/10014305461?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/preschoolers-and-advertising-a-systematic-literature-review-and-future-research-agenda-on-the-effects-of-advertising-on-preschool-children-loose-femke/10014305461?sid=1506061564</guid>
      <author>Loose, Femke</author>
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      <dc:date>2023</dc:date>
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      <title>A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents</title>
      <pubDate>Tue, 16 May 2023 17:28:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/qualitative-approach-unravel-young-children-advertising-literacy-for-youtube-advertising-depth-interviews-with-children-and-their-parents-loose-femke/10014246038?sid=1506061564</link>
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      <author>Loose, Femke</author>
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      <dc:date>2023</dc:date>
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      <title>Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand</title>
      <pubDate>Tue, 16 May 2023 17:28:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/luxury-influencer-marketing-subjective-influencers-flaunting-luxuries-impacts-evaluations-self-endorsed-brand-veirman-marijke/10014232755?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/luxury-influencer-marketing-subjective-influencers-flaunting-luxuries-impacts-evaluations-self-endorsed-brand-veirman-marijke/10014232755?sid=1506061564</guid>
      <author>Veirman, Marijke de</author>
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      <dc:date>2022</dc:date>
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      <title>The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations</title>
      <pubDate>Tue, 16 May 2023 17:28:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-rosy-world-of-influencer-marketing-its-bright-and-dark-sides-and-future-research-recommendations-hudders-liselot/10014233939?sid=1506061564</link>
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      <author>Hudders, Liselot</author>
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      <dc:date>2023</dc:date>
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      <title>Measurement invariance of the modified brand luxury index scale across gender, age and countries</title>
      <pubDate>Wed, 01 Mar 2023 16:21:26 +0000</pubDate>
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      <guid>https://www.econbiz.de/Record/measurement-invariance-of-the-modified-brand-luxury-index-scale-across-gender-age-and-countries-shubin/10013555064?sid=1506061564</guid>
      <author>Yu, Shubin</author>
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      <dc:date>2022</dc:date>
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      <title>Helping Mother Earth : young children's responses to sustainability labels on food packaging</title>
      <pubDate>Mon, 12 Sep 2022 06:51:31 +0000</pubDate>
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      <guid>https://www.econbiz.de/Record/helping-mother-earth-young-children-s-responses-to-sustainability-labels-on-food-packaging-brabandere-marloes/10013362113?sid=1506061564</guid>
      <author>De Brabandere, Marloes</author>
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      <title>A new era of influencer marketing : lessons from recent inquires and thoughts on future directions : editorial</title>
      <pubDate>Thu, 31 Mar 2022 08:46:36 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-new-era-of-influencer-marketing-lessons-from-recent-inquires-and-thoughts-on-future-directions-editorial-hudders-liselot/10013167376?sid=1506061564</link>
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      <author>Hudders, Liselot</author>
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      <title>Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram</title>
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      <link>https://www.econbiz.de/Record/gender-effects-influencer-marketing-experimental-study-the-efficacy-endorsements-same-other-gender-social-media-influencers-instagram-hudders-liselot/10013167388?sid=1506061564</link>
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      <title>Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts</title>
      <pubDate>Thu, 31 Mar 2022 08:46:36 +0000</pubDate>
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      <title>Measurement invariance of the modified brand luxury index scale across gender, age and countries</title>
      <pubDate>Tue, 08 Feb 2022 19:08:02 +0000</pubDate>
      <link>https://www.econbiz.de/Record/measurement-invariance-of-the-modified-brand-luxury-index-scale-across-gender-age-and-countries-shubin/10012812314?sid=1506061564</link>
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      <author>Yu, Shubin</author>
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      <title>The web of influencers : a marketing-audience classification of (potential) social media influencers</title>
      <pubDate>Thu, 09 Dec 2021 11:53:42 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-web-of-influencers-a-marketing-audience-classification-of-potential-social-media-influencers-ouvrein-ga%C3%ABlle/10012695280?sid=1506061564</link>
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      <title>To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context</title>
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      <link>https://www.econbiz.de/Record/to-fit-in-or-to-stand-out-an-eye-tracking-study-investigating-online-banner-effectiveness-in-a-media-multitasking-context-beuckels-emma/10012650826?sid=1506061564</link>
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      <title>How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens</title>
      <pubDate>Fri, 15 Oct 2021 07:11:25 +0000</pubDate>
      <link>https://www.econbiz.de/Record/how-to-empower-parental-responsibility-parents-views-on-personalized-advertising-and-online-data-collection-targeting-their-teens-holvoet-sanne/10012642374?sid=1506061564</link>
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      <title>The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers</title>
      <pubDate>Wed, 14 Jul 2021 09:16:19 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-commercialization-social-media-stars-literature-review-and-conceptual-framework-the-strategic-use-social-media-influencers-hudders-liselot/10012586665?sid=1506061564</link>
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      <title>The value of influencer marketing for business : a bibliometric analysis and managerial implications</title>
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      <link>https://www.econbiz.de/Record/the-value-of-influencer-marketing-for-business-a-bibliometric-analysis-and-managerial-implications-guoquan/10012584573?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/the-value-of-influencer-marketing-for-business-a-bibliometric-analysis-and-managerial-implications-guoquan/10012584573?sid=1506061564</guid>
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      <title>Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness</title>
      <pubDate>Thu, 08 Jul 2021 15:36:15 +0000</pubDate>
      <link>https://www.econbiz.de/Record/keeping-media-multitasking-tracking-study-children-adults-investigate-impact-media-multitasking-behavior-switching-frequency-advertising-attention/10012584576?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/keeping-media-multitasking-tracking-study-children-adults-investigate-impact-media-multitasking-behavior-switching-frequency-advertising-attention/10012584576?sid=1506061564</guid>
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      <title>Can the youth materialism scale be used across different countries and cultures?</title>
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      <guid>https://www.econbiz.de/Record/can-the-youth-materialism-scale-be-used-across-different-countries-and-cultures-zawadzka-anna-maria/10012521390?sid=1506061564</guid>
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      <title>Disclosure of vlog advertising targeted to children</title>
      <pubDate>Mon, 22 Feb 2021 09:21:16 +0000</pubDate>
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      <title>Advances in Advertising Research IX : Power to Consumers</title>
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      <guid>https://www.econbiz.de/Record/advances-in-advertising-research-ix-power-to-consumers-cauberghe-verolien/10012395869?sid=1506061564</guid>
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      <title>Conducting international consumer research with children : challenges and potential solutions</title>
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      <title>Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence</title>
      <pubDate>Tue, 29 Sep 2020 07:19:35 +0000</pubDate>
      <link>https://www.econbiz.de/Record/effects-of-diclosing-influencer-marketing-in-videos-an-eye-tracking-study-among-children-in-early-adolescence-reijmersdal-eva-van/10012288926?sid=1506061564</link>
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      <title>Considering children's advertising literacy from a methodological point of view : past practices and future recommendations</title>
      <pubDate>Tue, 14 Jul 2020 14:10:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/considering-children-s-advertising-literacy-from-a-methodological-point-of-view-past-practices-and-future-recommendations-zarouali-brahim/10012243127?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/considering-children-s-advertising-literacy-from-a-methodological-point-of-view-past-practices-and-future-recommendations-zarouali-brahim/10012243127?sid=1506061564</guid>
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      <dc:format>Article</dc:format>
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      <title>Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises</title>
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      <link>https://www.econbiz.de/Record/moving-forward-the-effectiveness-of-online-apologies-framed-with-hope-on-negative-behavioural-intentions-in-crises-xiao/10012238140?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/moving-forward-the-effectiveness-of-online-apologies-framed-with-hope-on-negative-behavioural-intentions-in-crises-xiao/10012238140?sid=1506061564</guid>
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      <title>Product placement in mass media : a review and bibliometric analysis</title>
      <pubDate>Mon, 20 Apr 2020 08:58:10 +0000</pubDate>
      <link>https://www.econbiz.de/Record/product-placement-in-mass-media-a-review-and-bibliometric-analysis-guo/10012201417?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/product-placement-in-mass-media-a-review-and-bibliometric-analysis-guo/10012201417?sid=1506061564</guid>
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      <title>Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising</title>
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      <link>https://www.econbiz.de/Record/disclosing-sponsored-instagram-posts-role-material-connection-brand-message-sidedness-disclosing-covert-advertising-veirman-marijke/10012200474?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/disclosing-sponsored-instagram-posts-role-material-connection-brand-message-sidedness-disclosing-covert-advertising-veirman-marijke/10012200474?sid=1506061564</guid>
      <author>Veirman, Marijke de</author>
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      <title>Advertising targeting young children : an overview of 10 years of research : 2006-2016</title>
      <pubDate>Thu, 16 Apr 2020 12:13:06 +0000</pubDate>
      <link>https://www.econbiz.de/Record/advertising-targeting-young-children-an-overview-of-10-years-of-research-2006-2016-jans-steffi/10012200218?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/advertising-targeting-young-children-an-overview-of-10-years-of-research-2006-2016-jans-steffi/10012200218?sid=1506061564</guid>
      <author>De Jans, Steffi</author>
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      <title>An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour</title>
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      <link>https://www.econbiz.de/Record/an-experimental-investigation-of-the-effect-of-tv-cooking-show-consumption-on-children-s-food-choice-behaviour-ngqangashe-yandisa/10012090698?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/an-experimental-investigation-of-the-effect-of-tv-cooking-show-consumption-on-children-s-food-choice-behaviour-ngqangashe-yandisa/10012090698?sid=1506061564</guid>
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      <dc:date>2018</dc:date>
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      <title>The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements</title>
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      <link>https://www.econbiz.de/Record/the-mediating-role-advertising-literacy-moderating-influence-parental-mediation-children-different-ages-react-brand-placements-hudders-liselot/10012081442?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/the-mediating-role-advertising-literacy-moderating-influence-parental-mediation-children-different-ages-react-brand-placements-hudders-liselot/10012081442?sid=1506061564</guid>
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      <title>Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?</title>
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      <link>https://www.econbiz.de/Record/adolescents-self-reported-level-dispositional-advertising-literacy-adolescents-resist-advertising-current-commercial-media-environment-jans-steffi/10012080994?sid=1506061564</link>
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      <title>Freedom makes you lose control</title>
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      <title>How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog</title>
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      <link>https://www.econbiz.de/Record/advertising-disclosure-alerts-young-adolescents-sponsored-vlogs-moderating-role-peer-based-advertising-literacy-intervention-informational-vlog-jans/10012004045?sid=1506061564</link>
      <guid>https://www.econbiz.de/Record/advertising-disclosure-alerts-young-adolescents-sponsored-vlogs-moderating-role-peer-based-advertising-literacy-intervention-informational-vlog-jans/10012004045?sid=1506061564</guid>
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      <title>The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising</title>
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      <guid>https://www.econbiz.de/Record/the-development-and-testing-of-a-child-inspired-advertising-disclosure-to-alert-children-to-digital-and-embedded-advertising-jans-steffi/10011930120?sid=1506061564</guid>
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      <title>Power to consumers</title>
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      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2018</dc:date>
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      <title>Disclosing brand placement to young children</title>
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      <link>https://www.econbiz.de/Record/selling-luxury-products-online-the-effect-of-a-quality-label-on-risk-perception-purchase-intention-and-attitude-toward-the-brand-shubin/10011865633?sid=1506061564</link>
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