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Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.; Abha, Wankhede - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 1, pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
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The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do; Marques, Susana Henriques; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
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Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen; Soch, Harmeen - In: Journal of air transport management 107 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
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A framework for designing visitor experiences in branded tourist attractions : insights from a luxury Cognac brand
Ponsignon, Frédéric; Holmqvist, Jonas - In: Journal of vacation marketing 31 (2025) 1, pp. 240-253
Persistent link: https://www.econbiz.de/10015190414
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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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The effect of experiential marketing on brand equity : study of a home appliances manufacturing group
Shafiee, Majid Mohammad; Haghighizade, Reyhane; … - In: International journal of business innovation and research 20 (2019) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012144508
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433