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Music for free? : how free ad-funded downloads affect consumer choice

Papies, Dominik; Eggers, Felix; Wlömert, Nils - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 777-794

Persistent link: https://www.econbiz.de/10009381717

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy

Wlömert, Nils; Papies, Dominik - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 400-419

Persistent link: https://www.econbiz.de/10012134262

Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube

Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014470070

Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"

Tushnet, Rebecca - In: Marketing science 43 (2024) 1, pp. 13-15

Persistent link: https://www.econbiz.de/10014470079

Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"

Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 16-19

Persistent link: https://www.econbiz.de/10014470080

Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs

Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210

Persistent link: https://www.econbiz.de/10011445990

Influencer - Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen

Hotz-Behofsits, Christian; Wlömert, Nils; Abou Nabout, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 1, pp. 18-22

Persistent link: https://www.econbiz.de/10011957342

Information technology and online content distribution : empirical investigations and implications for the marketing of entertainment products

Wlömert, Nils - 2017

Persistent link: https://www.econbiz.de/10011751404

Music for free? How free ad-funded downloads affect consumer choice

Papies, Dominik; Eggers, Felix; Wlömert, Nils - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 777-795

Persistent link: https://www.econbiz.de/10009263500

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Keller, Wiebke I. Y.; Müller, Franziska; Stromberg, Malik - In: Marketing Letters 32 (2021) 3, pp. 325-336

Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is...

Persistent link: https://www.econbiz.de/10014501405