Showing 1 - 10 of 195
Persistent link: https://www.econbiz.de/10012088149
Purpose: The purpose of this paper is to examine the relevance of academic research in the business and management studies stream to various stakeholders. The stakeholder theory is used to examine the influence of research on various key beneficiaries and investigate the link between the domain...
Persistent link: https://www.econbiz.de/10012075998
Purpose The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including branding). The purpose of this paper is to examine the factors behind the standardization or adaptation of global...
Persistent link: https://www.econbiz.de/10014828569
Persistent link: https://www.econbiz.de/10011429502
Persistent link: https://www.econbiz.de/10011889746
Persistent link: https://www.econbiz.de/10011660497
Persistent link: https://www.econbiz.de/10011619451
Persistent link: https://www.econbiz.de/10011571465
Persistent link: https://www.econbiz.de/10011850030
Persistent link: https://www.econbiz.de/10012196222