Competing brands differ in the extent to which they offer a feature as standard or optional in their product lines. In this paper, we study the competitive basis for this difference in brands' product line strategies. Specifically, we analyze the relationship between a brand's quality image and...

In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets. The profile of the readers matters since advertisers...