Similar Search Results

Customer relationship management and marketing effectiveness : a comparative consumer study

Wali, Andy Fred - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 2, pp. 101-124

Persistent link: https://www.econbiz.de/10012161088

A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovation

Uduma, Idika Awa; Wali, Andy Fred; Wright, Len Tiu - In: Cogent Business & Management 2 (2015)

The study investigates the influence of breadth of open innovation strategy on product and service performance of UK SMEs and how the relationship is affected by the type of innovation. The respondents were 72 senior employees randomly sampled from SMEs in UK manufacturing sector. We collected...

Persistent link: https://www.econbiz.de/10012117072

Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

Wali, Andy Fred; Uduma, Idika Awa; Wright, Len Tiu - In: Cogent Business & Management 3 (2016)

This study explored customer relationship management (CRM) experiences of business-to-business (B2B) marketing firms in the mobile telecommunications sector using the qualitative focus group approach and the study drew on the resource-based view. The qualitative focus group approach was adopted...

Persistent link: https://www.econbiz.de/10012117104

Understanding customers' expectations for delivering satisfactory and competitive services experience

Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of electronic marketing and … 9 (2018) 3, pp. 254-268

Persistent link: https://www.econbiz.de/10011925508

Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction

Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308

Persistent link: https://www.econbiz.de/10011716063

Depth of open innovation : the role of incremental versus radical types of innovation on product performance

Uduma, Idika Awa; Wali, Andy Fred - In: Asia-Pacific journal of management research and … 12 (2016) 3/4, pp. 185-193

Persistent link: https://www.econbiz.de/10011785022

Customer relationship management and service quality : influences in higher education

Wali, Andy Fred; Wright, Len Tiu - In: Journal of customer behaviour 15 (2016) 1, pp. 67-79

Persistent link: https://www.econbiz.de/10011655456

Aviation customers' journey, who case? : managing customer experiences with customer relationship management strategy ; insight into Nigerian customers' perspectives

Wali, Andy Fred; Nwokah, N. Gladson - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 123-135

Persistent link: https://www.econbiz.de/10011710591

Influences of social media marketing tools towards online purchases : nuances from undergraduate students in Nigeria public universities

Wali, Andy Fred; Cyprian, Jackson; Nkpurukwe, Obabuike Ikeni - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 239-253

Persistent link: https://www.econbiz.de/10012388068

A quantitative study on the influence of breadth of open innovation on SMEs product-service performance : the moderating effect of type of innovation

Uduma, Idika Awa; Wali, Andy Fred; Wright, Len Tiu - In: Cogent business & management 2 (2015), pp. 1-15

Persistent link: https://www.econbiz.de/10012036476