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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance

Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023

Persistent link: https://www.econbiz.de/10013185070

SME export performance, capabilities and emerging markets : the impact of institutional voids

Akbar, Yusaf H.; Balboni, Bernardo; Bortoluzzi, Guido; … - In: European journal of international management : EJIM 11 (2017) 2, pp. 201-226

Persistent link: https://www.econbiz.de/10011813189

Leveraging marketing capabilities into competitive advantage and export performance

Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102

Persistent link: https://www.econbiz.de/10010528934

Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities

Bodlaj, Mateja; Čater, Barbara - In: Journal of business research : JBR 138 (2022), pp. 256-265

Persistent link: https://www.econbiz.de/10013197809

Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity

Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543

Persistent link: https://www.econbiz.de/10013455429

Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector

Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20

The main goal of this research is to study the impact of uncertainty on export performance, from a resource … evaluation of export performance for the Portuguese pharmaceuticals sector (PPI), before and after a period of considerable … of marketing capabilities, innovation and networking resources in developing international businesses. …

Persistent link: https://www.econbiz.de/10013500906

Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms

Navaia, Eurico Colarinho; Moreira, António Carrizo; … - In: Economies : open access journal 11 (2023) 2, pp. 1-16

. As such, the objective of this paper is to study the impact of differentiation strategies on the export performance of … export performance of SMEs. To achieve this objective, an empirical study was conducted, based on a sample of 250 Mozambican … strategies positively impact the export performance of SMEs and that positional advantage mildly mediates the relationship …

Persistent link: https://www.econbiz.de/10014230630

The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes

Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226

Persistent link: https://www.econbiz.de/10012128501

Export venture flexibility : its antecedents and effects on performance

Ling-Yee, Li; Ogunmokun, Gabriel O. - In: International journal of trade and global markets 6 (2013) 2, pp. 99-122

Persistent link: https://www.econbiz.de/10009759961

SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance

Falahat, Mohammad; Ramayah T.; Soto-Acosta, Pedro; Lee, … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012234645