Similar Search Results

Zhu, Ying; Chen, Haipeng - In: The journal of brand management : an international journal 24 (2017) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10011708590

Sengupta, Subhojit; Mukherjee, Srabanti; Dattab, Biplab; … - In: Journal of marketing communications 29 (2023) 8, pp. 882-907

Persistent link: https://www.econbiz.de/10014529131

Delgado-Ballester, Elena; López-López, Inés; Bernal, … - In: The journal of product & brand management 32 (2023) 2, pp. 257-272

Persistent link: https://www.econbiz.de/10013552955

Antonetti, Paolo - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1602-1628

Persistent link: https://www.econbiz.de/10011616837

Mochon, Daniel; Schwartz, Janet - In: Organizational behavior and human decision processes 185 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015436395

Robertson, Jeandri; Ferreira, Caitlin; Reyneke, Mignon; … - In: International journal of wine business research 34 (2022) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10012886215

Hooge, Ilona E. de; Straeter, Laura M. - In: Journal of retailing and consumer services 70 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014240268

Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653

Persistent link: https://www.econbiz.de/10014414319

Son, Jeyoung; Hwang, Kyusung - In: Psychology & marketing 40 (2023) 8, pp. 1466-1483

Persistent link: https://www.econbiz.de/10014338294

Ku, Hsuan-Hsuan; Hsu, Yun-Hsuan - In: European journal of marketing 57 (2023) 8, pp. 2142-2172

Persistent link: https://www.econbiz.de/10014342208