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Consumer behaviour
62
Konsumentenverhalten
62
Beziehungsmarketing
20
Relationship marketing
20
Theorie
18
Theory
18
Einzelhandel
15
Kundenbindungsprogramm
15
Loyalty program
15
Retail trade
15
Werbewirkung
15
Advertising effects
14
Online retailing
12
Online-Handel
12
Advertising
11
Marketing
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Sales promotion
10
Verkaufsförderung
10
Corporate Social Responsibility
9
Market research
9
Marktforschung
9
Werbepsychologie
8
Internet marketing
7
Mathematical programming
7
Mathematische Optimierung
7
Netherlands
7
Niederlande
7
Online-Marketing
7
Brand image
6
Brand management
6
Loyalty programs
6
Markenführung
6
Markenimage
6
Psychology of advertising
6
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
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Undetermined
65
Free
26
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Article
122
Book / Working Paper
48
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1
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Article in journal
84
Aufsatz in Zeitschrift
84
Arbeitspapier
15
Graue Literatur
15
Non-commercial literature
15
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15
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8
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2
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1
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1
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Language
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English
138
Undetermined
32
German
1
Author
All
Bijmolt, Tammo H. A.
102
Fennis, Bob M.
50
Verhoef, Peter C.
14
Wedel, Michel
12
Stroebe, Wolfgang
11
Bijmolt, Tammo
10
Fransen, Marieke L.
10
Leeflang, Peter
10
Dorotic, Matilda
9
Janssen, Loes
8
Rooderkerk, Robert P.
8
Vohs, Kathleen D.
8
Das, Enny
7
Heerde, Harald J. van
7
Torres, Anna
7
Tribó, Josep A.
6
Vries, Eline L. E. de
5
Wieringa, Jaap E.
5
Breugelmans, Els
4
Fok, Dennis
4
Leenheer, Jorna
4
Risselada, Hans
4
Verhoef, Peter
4
DeSarbo, Wayne
3
Fransen, Marieke
3
Gijsenberg, Maarten J.
3
Hoekstra, Janita Cornelia
3
Huizingh, Eelko
3
Melnyk, Valentyna
3
Moes, Anne
3
Paas, Leonard J.
3
Pieters, Rik
3
Pruyn, Ad
3
Pruyn, Ad Th H.
3
Pruyn, Ad Th. H.
3
Smeesters, Dirk
3
Vafainia, Saeid
3
Velden, Michel van de
3
Verhagen, Tibert
3
Vermunt, Jeroen K.
3
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Center for Economic Research <Tilburg>
3
Department of Economics and Business, Universitat Pompeu Fabra
2
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
2
Barcelona Graduate School of Economics (Barcelona GSE)
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Journal of business research : JBR
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Discussion paper / Center for Economic Research, Tilburg University
6
Marketing letters : a journal of research in marketing
6
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Fundamentals of marketing research ; Vol. 6
4
Journal of retailing
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
4
Business Economics Working Papers
3
International series in quantitative marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research : JMR
3
Psychology & marketing
3
SOM research reports
3
Customer engagement marketing
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Journal of Consumer Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Marketing Letters
2
SpringerLink / Bücher
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Encouraging sustainable behavior : psychology and the environment
1
European Journal of Marketing
1
European journal of marketing
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International Series in Quantitative Marketing
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of Business Ethics
1
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Source
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ECONIS (ZBW)
128
RePEc
20
OLC EcoSci
15
USB Cologne (EcoSocSci)
4
Other ZBW resources
3
BASE
1
Showing
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1
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
2
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
3
An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000873853
Saved in:
4
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
5
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
6
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
7
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
Saved in:
8
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
9
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
10
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
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