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Artificial intelligence : redefining marketing management and the customer experience

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How big data analytics, AI, and social media marketing research boost market orientation

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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019

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Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets

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Early validation of high-tech startups by using (big) data

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Digitalization of Society, Economics and Management : A Digital Strategy Based on Post-pandemic Developments

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Digital Entrepreneurship : Exploring Alertness, Orientation, and Innovation in the Digital Economy

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Can big data analytics capability promote firm innovation? : a moderated mediation model of organizational learning and market orientation

Song, Moxi; Liao, Yuanhong - In: Baltic journal of management : BJM 19 (2024) 5, pp. 531-548

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Factors affecting big data analytics based innovation processes : a Spanish evidence

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