We study an increasingly popular retail practice called pickup partnership that allows online retailers to offer an in-store pickup service by partnering with a physical store. In practice, online retailers use two policies for such partnerships: (i) paying a fixed fee for each pickup order to...

Retailers move products to eye-level shelves to boost their sales. However, little is known on what happens to the sales of products moved to other shelves as a result of bringing a product to the eye-level. We study how simultaneously changing the vertical locations of multiple products affects...

We study how merchandising products as online-exclusive (i.e., products available only online) vs. hybrid (i.e., products available both online and offline) can improve the performance of ship-to-store (STS) services, an omnichannel retail fulfillment initiative that allows customers to pick up...