//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Use of lifestyle segmentation...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,372
Konsumentenverhalten
104,928
Theorie
16,547
Theory
16,326
Werbung
15,225
Online-Marketing
14,493
Internet marketing
14,363
Relationship marketing
14,347
Beziehungsmarketing
14,300
Advertising
12,637
Social Web
11,310
Social web
11,302
Brand management
10,289
Markenführung
10,219
Online-Handel
9,837
Online retailing
9,823
Werbewirkung
9,659
Advertising effects
9,428
Brand image
8,493
Markenimage
8,461
Mobilkommunikation
8,058
Mobile communications
8,017
Customer satisfaction
7,768
Kundenzufriedenheit
7,587
Markenartikel
7,535
Brand
7,437
Deutschland
6,985
Electronic Commerce
6,784
USA
6,573
E-commerce
6,409
United States
6,129
Germany
6,073
Marketingmanagement
6,038
Marketing management
6,002
Experiment
5,819
Service quality
5,574
Dienstleistungsqualität
5,516
Einzelhandel
5,443
Retail trade
5,372
Marketing
5,255
more ...
less ...
Online availability
All
Undetermined
53,908
Free
36,948
CC license
2,829
Type of publication
All
Article
97,961
Book / Working Paper
52,337
Journal
395
Other
107
Database
2
Type of publication (narrower categories)
All
Article in journal
78,546
Aufsatz in Zeitschrift
78,546
Graue Literatur
11,883
Non-commercial literature
11,883
Working Paper
10,596
Arbeitspapier
9,634
Aufsatz im Buch
9,535
Book section
9,535
Hochschulschrift
4,019
research-article
3,605
Thesis
2,718
Collection of articles of several authors
1,881
Sammelwerk
1,881
Aufsatzsammlung
1,337
Conference paper
976
Konferenzbeitrag
976
Case study
701
Fallstudie
701
Konferenzschrift
634
Dissertation u.a. Prüfungsschriften
587
Bibliografie enthalten
529
Bibliography included
529
Lehrbuch
505
Collection of articles written by one author
404
Sammlung
404
Textbook
401
Ratgeber
366
Article
357
review-article
356
Guidebook
328
Conference proceedings
283
Reprint
249
review
245
Amtsdruckschrift
241
Government document
241
conceptual-paper
226
Bibliographie
168
case-report
141
Statistik
134
Handbook
128
more ...
less ...
Language
All
English
131,996
German
12,677
Undetermined
5,086
French
495
Polish
139
Spanish
128
Italian
100
Russian
82
Swedish
60
Danish
37
Dutch
37
Portuguese
36
Lithuanian
25
Norwegian
25
Finnish
24
Hungarian
22
Romanian
19
Slovak
11
Czech
9
Croatian
9
Serbian
8
Bulgarian
4
Slovenian
4
Multiple languages
3
Ukrainian
3
Chinese
3
Old English (ca. 450-1100)
2
Arabic
2
Bosnian
2
Indonesian
2
Turkish
2
Afrikaans
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
more ...
less ...
Author
All
Han, Heesup
158
Belk, Russell W.
144
Mattila, Anna S.
141
Phau, Ian
137
Bauer, Hans H.
133
Gierl, Heribert
129
Grunert, Klaus G.
122
Pelsmacker, Patrick de
114
Dwivedi, Yogesh K.
112
Huber, Frank
111
Kaiser, Harry M.
105
Septianto, Felix
104
Wiedmann, Klaus-Peter
102
Grewal, Dhruv
99
Law, Rob
98
Herrmann, Andreas
95
Loureiro, Sandra Maria Correia
95
Lusk, Jayson L.
95
Wansink, Brian
95
Foxall, Gordon R.
93
Sheth, Jagdish N.
92
Eisend, Martin
90
Agarwal, Sumit
89
Chintagunta, Pradeep K.
88
Tucker, Catherine
88
Khare, Arpita
84
Bagozzi, Richard P.
82
Anderson, Simon P.
80
Nayga, Rodolfo M. <Jr.>
79
Paul, Justin
79
Spann, Martin
79
Janssen, Maarten C. W.
78
Ko, Eunju
78
Usman, Osly
78
Verhoef, Peter C.
77
Laroche, Michel
76
Skiera, Bernd
76
Stavins, Joanna
76
Woodside, Arch G.
76
Asongu, Simplice
75
more ...
less ...
Institution
All
National Bureau of Economic Research
763
Springer Fachmedien Wiesbaden
272
IGI Global
158
OECD
107
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
100
European Commission / Joint Research Centre
84
European Commission / Directorate-General for Justice and Consumers
61
Université Paris-Dauphine (Paris IX)
60
C.E.P.R. Discussion Papers
51
London Economics
51
Federal Reserve Board (Board of Governors of the Federal Reserve System)
47
IPSOS
47
European Association of Agricultural Economists - EAAE
46
American Marketing Association
43
Verlag Dr. Kovač
39
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
37
Books on Demand GmbH <Norderstedt>
35
Edward Elgar Publishing
34
Information Resources Management Association
33
Deloitte consortium
32
Institute for the Study of Labor (IZA)
32
Agricultural and Applied Economics Association - AAEA
30
International Energy Agency
30
Nomos Verlagsgesellschaft
28
Organisation for Economic Co-operation and Development
27
Federal Reserve Bank of New York
26
GFK
26
Institut für Demoskopie Allensbach
26
Europäische Kommission
25
Nordic Council of Ministers
25
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
23
European Parliament / Directorate-General for Internal Policies of the Union
23
International Monetary Fund (IMF)
23
Gesellschaft für Ökologische Kommunikation mbH
22
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
21
Zentralausschuss der Werbewirtschaft
21
European Commission / Directorate-General for Communications Networks, Content and Technology
20
International Telecommunications Society
20
more ...
less ...
Published in...
All
Journal of business research : JBR
2,738
Journal of retailing and consumer services
2,484
International journal of hospitality management
1,040
International journal of consumer studies
943
Psychology & marketing
928
NBER working paper series
760
Journal of consumer research : JCR ; an interdisciplinary bimonthly
648
SpringerLink / Bücher
612
Tourism management : research, policies, practice
589
European Journal of Marketing
587
NBER Working Paper
582
Asia Pacific journal of marketing and logistics
578
Management science : journal of the Institute for Operations Research and the Management Sciences
576
Journal of advertising research
565
Journal of Consumer Marketing
553
Working paper / National Bureau of Economic Research, Inc.
538
Marketing science
536
The journal of product & brand management
497
Journal of travel and tourism marketing
486
European journal of marketing : EJM
477
Journal of marketing research : JMR
476
Technological forecasting & social change : an international journal
476
Journal of marketing communications
472
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
452
Journal of marketing
442
Marketing letters : a journal of research in marketing
430
International journal of contemporary hospitality management
427
The journal of brand management : an international journal
423
Journal of marketing management : MM
420
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
413
Journal of the Academy of Marketing Science
405
Journal of retailing
401
Journal of fashion marketing and management
387
Journal of international consumer marketing
381
Telecommunications policy : the international journal of digital economy, data sciences and new media
381
Cogent business & management
379
International journal of advertising : the review of marketing communications
372
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
365
Young consumers : insight and ideas for responsible marketers
362
Marketing intelligence & planning
360
more ...
less ...
Source
All
ECONIS (ZBW)
136,925
Other ZBW resources
4,824
USB Cologne (EcoSocSci)
3,731
RePEc
3,334
EconStor
1,439
BASE
409
USB Cologne (business full texts)
71
OLC EcoSci
58
ArchiDok
11
more ...
less ...
Showing
1
-
10
of
150,802
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
2
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of
advertising
media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
3
The role of socialization agents in adolescents' responses to app-based mobile
advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
4
Parents' literacy on mobile
advertising
aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
5
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
A comparison of
lifestyle
marketing and brand influencer
advertising
for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
7
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
8
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
9
Segmenting emerging markets based on consumer responses towards social network
advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
10
Active mediation of television, internet and mobile
advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->