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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P. - 2011
Persistent link: https://www.econbiz.de/10009270400
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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998
Persistent link: https://www.econbiz.de/10001299883
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Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P. - In: Continuing to broaden the marketing concept : making …, (pp. 137-169). 2020
Persistent link: https://www.econbiz.de/10012321153
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The rebirth of attitude research in marketing
Bagozzi, Richard P. - In: Journal of the Market Research Society : JMRS 30 (1988) 2, pp. 163-195
Persistent link: https://www.econbiz.de/10001051039
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Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 369-378). 1994
Persistent link: https://www.econbiz.de/10001288162
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Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P. - In: Journal of global marketing 37 (2024) 4, pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
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Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P. - In: Changing the course of marketing : alternative …, (pp. 257-262). 1985
Persistent link: https://www.econbiz.de/10001307190
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The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P. - In: The SAGE handbook of marketing theory, (pp. 244-265). 2010
Persistent link: https://www.econbiz.de/10003923132
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Consumer agency and action
Bagozzi, Richard P. - In: The SAGE handbook of marketing theory, (pp. 316-331). 2010
Persistent link: https://www.econbiz.de/10003923149
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Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use
Bagozzi, Richard P. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10003981583