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Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: International journal of consumer studies 46 (2022) 4, pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Linking information motivation to attitudes towards web advertising
Mahmoud, Ali Bassam - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 396-413
Persistent link: https://www.econbiz.de/10010458281
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An elaboration likelihood model of consumer respond action to facebook second-hand marketplace : impulsiveness as a moderator
Chang, Hsin Hsin; Lu, Yu-Yu; Lin, Shao Cian - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012168978
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Leveraging digital advertising platforms for consumer research
Braun, Michael; Langhe, Bart de; Puntoni, Stefano; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
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How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
Grow, André; Perrotta, Daniela; Del Fava, Emanuele; … - 2021
Persistent link: https://www.econbiz.de/10012612925
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452