Since service dominant logic and co-creation have been applied to branding in the higher education sector as bottom-up building of brand, research laboratories have become an essential factor in university branding. This paper aims to explore branding of research laboratories based on value...

Older Adult Education (OAE), which is considered as an effective way of dealing with social problems caused by aging society, has been widely adopted in many countries. One of the most challenging problem in OAE is curriculum development due to the unique features of OAE, such as the variety of...

New trends in service science and education for service innovation / Michitaka Kosaka, Kunio Shirahada -- A concept of a service field and its applications to create service value / Michitaka Kosaka, Jing Wang, Weiwei Han, Qi Zhang -- Modeling of service value creation based on multidisciplinary...

Chapter1.Introduction -- Chapter2.Shigenobu Nagamori and Nidec Corporation-Realize No.1 Motor Company through Developing a Knowledge-Creating Company -- Chapter3.Jun Lei and Xiaomi-Build Amazing Products with Honest Prices and Let Everyone Enjoy the Fun of Technology -- Chapter4.Guotian Liu and...