Purpose: The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach: The main objective of this study is to assess quality ads posted on customer-to-customer...

Purpose: This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast with the traditional C2C...

Purpose: The purpose ofthis study is to synthesise the findings of existing research on brand-related user-generated content (UGC) in the context of fashion retail and to come up with future research directions. Design/methodology/approach: A systematic literature review of 33 research papers,...

Purpose: The purpose of this paper is to examine the impact of augmented reality (AR) on retailing by conducting thematic analysis on variables studied in the existing literature. Design/methodology/approach: The data set includes 232 variables studied in 35 research papers, collected using...