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Empowering senior citizens via third places: research driven model development of seniors ' empowerment and social engagement in social places

Meshram, Kanika; O'Cass, Aron - In: Journal of Services Marketing 27 (2013) 2, pp. 141-154

Purpose – This paper aims to report on a qualitative study that explores senior citizen consumers ' empowerment through social engagement in third places and their subsequent loyalty to third places. Design/methodology/approach – Data were collected via a qualitative research design from...

Persistent link: https://www.econbiz.de/10014905423

Exploring Civic Engagement Through Seniors' Good Citizenship Behavior Within Clubs

Meshram, Kanika; O'Cass, Aron - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 256-283

Persistent link: https://www.econbiz.de/10010169597

Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

Meshram, Kanika; O'Cass, Aron - In: The journal of services marketing 27 (2013) 2, pp. 141-154

Persistent link: https://www.econbiz.de/10010099429

Exploring civic engagement through seniors' good citizenship behavior within clubs

Meshram, Kanika; O'Cass, Aron - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 256-283

Persistent link: https://www.econbiz.de/10010196554

Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places

Meshram, Kanika; O'Cass, Aron - In: The journal of services marketing 27 (2013) 2, pp. 141-154

Persistent link: https://www.econbiz.de/10009747184

A transformative service research perspective on caste-based discrimination in microcredit lending in India

Meshram, Kanika; Venkatraman, Rohan - In: The journal of services marketing 36 (2022) 7, pp. 964-976

Persistent link: https://www.econbiz.de/10013407630

Don't waste a crisis : COVID-19 and marketing students' self-regulated learning in the online environment

Meshram, Kanika; Paladino, Angela; Cotronei-Baird, … - In: Journal of marketing education : JME 44 (2022) 2, pp. 285-307

Persistent link: https://www.econbiz.de/10013473725

Modern slavery in supply chains

Bhakoo, Vikram; Meshram, Kanika - In: The Routledge companion to corporate social responsibility, (pp. 268-280). 2022

Persistent link: https://www.econbiz.de/10014471275

The making of negative being : religion, humiliation, and consumer vulnerability

Varman, Rohit; Meshram, Kanika - In: Marketing theory 25 (2025) 1, pp. 119-137

Persistent link: https://www.econbiz.de/10015340240

The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance

Julian, Craig; O’Cass, Aron - In: Asia Pacific Journal of Marketing and Logistics 14 (2002) 1, pp. 19-39

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor...

Persistent link: https://www.econbiz.de/10014674526