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Ruyter, Ko de
172
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105
de Ruyter, Ko
76
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61
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32
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23
Keeling, Debbie I.
21
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19
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18
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Streukens, Sandra
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1
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
2
Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of service research
24
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012426764
Saved in:
3
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
4
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
5
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
6
Bridging imagination gaps on the path to purchase with augmented reality : field and experimental evidence
Hilken, Tim
;
Heller, Jonas
;
Keeling, Debbie I.
; …
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 356-375
Persistent link: https://www.econbiz.de/10015424205
Saved in:
7
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
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8
Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ruyter, Ko de
;
Heller, Jonas
;
Hilken, Tim
;
Chylinski, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10012260440
Saved in:
9
Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim
;
Ruyter, Ko de
;
Chylinski, Mathew
;
Mahr, Dominik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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10
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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