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When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations

Weijters, Bert; Cabooter, Elke; Baumgartner, Hans - In: Journal of Consumer Psychology 28 (2018) 4, pp. 543-559

Persistent link: https://www.econbiz.de/10012082990

The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales

Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of Consumer Research 40 (2013) 2, pp. 368-368

Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis)agree” or “completely (dis)agree.” Although these labels may exert a systematic influence on responses since they are common to all items, academic research on the effect...

Persistent link: https://www.econbiz.de/10010684890

The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales

Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013) 2, pp. 368-381

Persistent link: https://www.econbiz.de/10010164791

Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566

Persistent link: https://www.econbiz.de/10010050234

Misresponse to Reversed and Negated Items in Surveys: A Review

Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-737

Persistent link: https://www.econbiz.de/10010031979

The effect of familiarity with the response category labels on item response to likert scales

Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381

Persistent link: https://www.econbiz.de/10009786431

Misresponse to reversed and negated items in surveys : a review

Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747

Persistent link: https://www.econbiz.de/10009659272

Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"

Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566

Persistent link: https://www.econbiz.de/10009719236

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

Methodological issues in cross-linguistic and multilingual advertising research

Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128

Persistent link: https://www.econbiz.de/10011686482