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for adults. Design/methodology/approach – Video‐ethnography is an emerging research technique in marketing academe. The … – Participants spend hundreds, sometimes thousands of dollars purchasing a week of music classes, concerts and jam sessions located … transformation occurs; and the emergence of communitas, in which community ties strengthen as a consequence of experiencing these …
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If we take into account the increasing number of immigrants of non-Christian religious background (Hindu, Muslims etc) who become more relevant as minority groups, contemporary Europe represents a religious melting-pot. The evident secularization trends within Western Europe, the interaction...
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Humans have long been fascinated with celebrated persons. Because celebrities are usually protected, fans rely on celebrity-related products to connect to a beloved individual. As symbolic embodiments of celebrities, these related products often become cherished personal possessions. The death...
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This article investigates the way seasonal advertising campaigns convey the paradoxical relationship between sacred and profane views of Christmas. The following research reveals the differences between commercialized and religious Christmas celebrations by analyzing the advertisements running...
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This study interrogates pilgrims’ motivations, activities and experiences of the 2013 Kumbh Mela pilgrimage, in Allahabad, India. It adopts an interpretive paradigm by so doing it responds to Eade’s (1992) call for in-depth analyses that unveil the multifaceted nature of the pilgrim. The...
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