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How perceived utilitarian and hedonic value influence online impulse shopping in India? : moderating role of perceived trust and perceived risk

Lavuri, Rambabu; Jindal, Abhinav; Akram, Umair - In: International journal of quality and service sciences 14 (2022) 4, pp. 615-634

Persistent link: https://www.econbiz.de/10013454245

Different effects of utilitarian and hedonic benefits of retail food packaging on perceived product quality and purchase intention

Wang, Edward Shih-Tse - In: Journal of food products marketing 23 (2017) 3, pp. 239-250

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Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com

Han, Min Chung; Kim, Youjeong - In: Journal of promotion management : JPM 23 (2017) 1, pp. 24-44

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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry

Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139

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Online sales promotion in hedonic versus utilitarian product categories

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10011849124

The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia

Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622

value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and … significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences …

Persistent link: https://www.econbiz.de/10012502304

Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk

Sharma, Tripti Ghosh; Tak, Preeti; Kesharwani, Ankit - In: Journal of internet commerce 19 (2020) 3, pp. 346-372

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Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale

Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590

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Study on the impact of chatbot characteristics of online shopping mall on customer satisfaction and reuse intention in China : hedonic motivation and utilitarian motivation as moderating variables

Gao, Qi; Xing, Xiaoyu - In: Journal of international trade & commerce 19 (2023) 1, pp. 51-67

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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506

Persistent link: https://www.econbiz.de/10011551765