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Konsumentenverhalten
78,363
Consumer behaviour
77,935
Werbung
13,645
Online-Marketing
12,710
Internet marketing
12,491
Theorie
12,279
Theory
12,074
Markenimage
10,765
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10,636
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10,623
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10,549
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10,227
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9,841
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9,829
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9,164
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9,157
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8,485
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8,478
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7,818
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7,596
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6,500
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6,298
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6,173
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6,129
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6,115
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5,649
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5,649
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5,488
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5,223
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5,147
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5,012
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4,758
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4,435
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4,432
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4,397
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Gierl, Heribert
123
Belk, Russell W.
121
Bauer, Hans H.
119
Han, Heesup
119
Huber, Frank
117
Burmann, Christoph
110
Pelsmacker, Patrick de
107
Grunert, Klaus G.
105
Mattila, Anna S.
102
Kaiser, Harry M.
97
Dwivedi, Yogesh Kumar
96
Goldfarb, Avi
95
Phau, Ian
95
Wiedmann, Klaus-Peter
94
Esch, Franz-Rudolf
92
Herrmann, Andreas
90
Lusk, Jayson L.
85
Eisend, Martin
84
Sheth, Jagdish N.
83
Grewal, Dhruv
80
Loureiro, Sandra Maria Correia
79
Usman, Osly
78
Anderson, Simon P.
75
Foxall, Gordon R.
74
Bruhn, Manfred
73
Chintagunta, Pradeep K.
71
Khare, Arpita
71
Septianto, Felix
71
Wansink, Brian
71
Bagozzi, Richard P.
69
Paul, Justin
69
Agarwal, Sumit
66
Rajagopal
66
Nayga, Rodolfo M.
65
Stavins, Joanna
65
Verhoef, Peter C.
65
Jang, Soocheong
63
Ko, Eunju
63
Kreutzer, Ralf T.
63
Melewar, T. C.
62
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Springer Fachmedien Wiesbaden
317
IGI Global
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OECD
79
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
65
American Marketing Association
44
Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Europäische Kommission / Gemeinsame Forschungsstelle
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Haufe-Lexware GmbH & Co. KG
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International Energy Agency
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Edward Elgar Publishing
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Université Paris-Dauphine (Paris IX)
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C.E.P.R. Discussion Papers
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European Association of Agricultural Economists - EAAE
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Institut für Demoskopie Allensbach
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Nomos Verlagsgesellschaft
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Springer Gabler <Firma>
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Universität Mannheim
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Zentralausschuss der Werbewirtschaft
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Institut für Produktion und Industrielles Informationsmanagement <Essen>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
17
EconWPA
14
European Society for Opinion and Marketing Research
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INSEAD
14
Christian-Albrechts-Universität zu Kiel
13
Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Shaker Verlag
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Weltwirtschaftsforum
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Agricultural and Applied Economics Association - AAEA
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Organisation for Economic Co-operation and Development
12
RWTH Aachen
12
Springer-Verlag GmbH
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Österreichisches Institut für Wirtschaftsforschung
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Journal of business research : JBR
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Journal of retailing and consumer services
2,027
International journal of hospitality management
814
Psychology & marketing
789
International journal of consumer studies
777
NBER working paper series
687
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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SpringerLink / Bücher
586
Working paper / National Bureau of Economic Research, Inc.
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The journal of brand management : an international journal
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Journal of advertising research
522
Management science : journal of the Institute for Operations Research and the Management Sciences
486
European journal of marketing : EJM
479
NBER Working Paper
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The journal of product & brand management
473
Technological forecasting & social change : an international journal
456
Journal of marketing research : JMR
431
Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
428
Journal of marketing communications
420
Journal of travel and tourism marketing
409
Journal of marketing
387
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
Journal of marketing management : MM
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of advertising : official publication of the American Academy of Advertising
349
Marketing letters : a journal of research in marketing
346
Journal of international consumer marketing
337
Journal of retailing
336
International journal of advertising : the quarterly review of marketing communications
334
Journal of the Academy of Marketing Science
327
Springer eBook Collection
325
Cogent business & management
323
International journal of contemporary hospitality management
315
Journal of consumer behaviour : an international research review
312
European journal of operational research : EJOR
310
Journal of fashion marketing and management
310
International journal of retail & distribution management
305
The journal of consumer marketing
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ECONIS (ZBW)
112,655
USB Cologne (EcoSocSci)
3,065
RePEc
1,785
EconStor
1,315
BASE
248
Other ZBW resources
121
USB Cologne (business full texts)
70
OLC EcoSci
56
ArchiDok
9
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1
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
2
Credibility of a peer endorser and
advertising
effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
3
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
4
Positive effects of disruptive
advertising
on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
5
Does an expanded brand user base of co-branded
advertising
help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
6
Search engine
advertising
effectiveness in a
multimedia
campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Delusion in attribution : caveats in using attribution for
multimedia
budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
8
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
9
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
10
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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