A higher calling -- The difference between a good data scientist and a great one -- Learn the business -- Understand the real problem -- Get out there -- Sorry, but you can't trust the data -- Make it easy for people to understand your insights -- "When the data leaves off and your intuition...

Intro -- Title Page -- Copyright Page -- Contents -- About the Authors -- Preface -- About the Companion Website -- Chapter 1 A Higher Calling -- The Life-Cycle View -- Problem Elicitation: Understand the Problem -- Goal Formulation: Clarify the Short‐term and Long-term Goals -- Data...