Taralik, Krisztina; Kozák, Tamás; Molnár, Zsolt - In: Entrepreneurial business and economics review : EBER 11 (2023) 2, pp. 121-136
of the purchasing decision process for high-value electronic devices (products). Research Design & Methods: The research … experience (CX) is far more than satisfaction with the product; it is influenced by the total purchasing decision process … the decision-making process result in anxiety and reduce the CX. The uncertainty can arise from factors related to the …