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93
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93
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10
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1
Scale of cultural values of generation Y : the case of Aburra Valley-Colombia
Palacio-López, Sandra Milena
;
Hernández Fernández, …
- In:
International journal of economics and business …
25
(
2023
)
3
,
pp. 395-413
Persistent link: https://www.econbiz.de/10014309269
Saved in:
2
Values, schemas, and norms in the
culture
-behavior nexus : a situated dynamics framework
Leung, Kwok
;
Morris, Michael W.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
9
,
pp. 1028-1050
Persistent link: https://www.econbiz.de/10011410953
Saved in:
3
The role of
culture
in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
4
The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
Saved in:
5
Cultural meaning, advertising, and national
culture
: a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
6
Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri
;
Gao, Hongzhi
- In:
European management journal
33
(
2015
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
Saved in:
7
Homogeneity versus heterogeneity of cultural values : an item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
Mazanec, Josef A.
;
Crotts, John C.
;
Gusoy, Dogan
;
Lu, Lu
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 299-304
Persistent link: https://www.econbiz.de/10010508386
Saved in:
8
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
9
Impact of
culture
on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
10
Separate but together : Mediterranean identity in three countries
Petruzzellis, Luca
;
Craig, C. S.
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10011472832
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