Prasad, Ashutosh; Stecke, Kathryn E.; Zhao, Xuying - 2009
Retailers often face a newsvendor problem, i.e., they must order their inventory prior to a short selling period with … uncertain demand. The uncertainty can be reduced by advance selling because not only are advance orders certain, but the … because they are uncertain about their valuation for the product in advance. It is then unclear whether advance selling to …
