This chapter reviews marketing scholarship on environmental sustainability. The literature covers several themes of both consumer behavior and firm-level topics. Consumer issues include their assessment of efficacy and the extent to which they are aware and sensitive to environmental issues....

This paper applies receiver operating characteristic (ROC) analysis to micro-level, monthly time series from the M3-Competition. Forecasts from competing methods were used in binary decision rules to forecast exceptionally large declines in demand. Using the partial area under the ROC curve...