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Supply Chain Analytics (SCA) has emerged as a critical factor in determining the success of electronic commerce (E-commerce) companies. This review investigates the significant impact that SCA has had on the advertising landscape in the e-commerce industry. This article examines the complex...
Persistent link: https://www.econbiz.de/10015325108
The internet has become the primary source of information for most of the population in modern economies, and as such, it provides an enormous amount of readily available data. Among these are the data on the internet search queries, which have been shown to improve forecasting models for...
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Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011809208
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011815115
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This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...
Persistent link: https://www.econbiz.de/10014435548
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in...
Persistent link: https://www.econbiz.de/10015126868
This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia,...
Persistent link: https://www.econbiz.de/10015401848