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Advertising and the mind of th...
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Consumer behaviour
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18,673
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15,225
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15,092
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12,637
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10,883
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10,820
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9,825
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9,479
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9,252
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9,238
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8,939
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8,584
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8,492
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8,297
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8,292
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8,100
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7,926
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7,910
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7,794
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7,774
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7,685
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7,578
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7,565
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7,412
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6,872
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6,543
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5,890
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5,863
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5,703
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5,692
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5,609
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Bruhn, Manfred
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272
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232
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217
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215
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209
Bauer, Hans H.
186
Kaiser, Harry M.
161
Han, Heesup
159
Belk, Russell W.
150
Sheth, Jagdish N.
144
Mattila, Anna S.
138
Herrmann, Andreas
129
Phau, Ian
126
Grunert, Klaus G.
125
Esch, Franz-Rudolf
122
Tomczak, Torsten
122
Belz, Christian
118
Diller, Hermann
116
Gierl, Heribert
116
Grewal, Dhruv
116
Fritz, Wolfgang
111
Lusk, Jayson L.
110
Dwivedi, Yogesh K.
108
Septianto, Felix
104
Woodside, Arch G.
100
Irwin, Scott H.
98
Pelsmacker, Patrick de
98
Ahlert, Dieter
96
Wansink, Brian
96
Bagozzi, Richard P.
95
Eisend, Martin
95
Loureiro, Sandra Maria Correia
95
Foxall, Gordon R.
92
Backhaus, Klaus
91
Burmann, Christoph
91
Spiller, Achim
91
Chintagunta, Pradeep K.
88
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87
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545
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
European Association of Agricultural Economists - EAAE
163
Department of Agribusiness and Applied Economics, North Dakota State University
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90
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85
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72
European Commission / Joint Research Centre
64
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61
IGI Global
57
Edward Elgar Publishing
56
Haufe-Lexware GmbH & Co. KG
56
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
London Economics
51
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48
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47
IPSOS
47
Books on Demand GmbH <Norderstedt>
45
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40
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39
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37
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37
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37
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2,741
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2,444
SpringerLink / Bücher
1,705
International journal of hospitality management
996
International journal of consumer studies
941
European Journal of Marketing
900
Psychology & marketing
888
NBER working paper series
705
Journal of consumer research : JCR ; an interdisciplinary bimonthly
649
Asia Pacific journal of marketing and logistics
586
Management science : journal of the Institute for Operations Research and the Management Sciences
559
Journal of Consumer Marketing
552
NBER Working Paper
545
Tourism management : research, policies, practice
503
Marketing science
501
The journal of product & brand management
500
European journal of marketing : EJM
496
Working paper / National Bureau of Economic Research, Inc.
495
Journal of marketing
488
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
476
Journal of marketing research : JMR
464
Journal of the Academy of Marketing Science
464
Springer eBook Collection
445
Journal of marketing management : MM
440
Journal of marketing communications
431
Journal of travel and tourism marketing
431
The journal of brand management : an international journal
418
International journal of contemporary hospitality management
417
Marketing letters : a journal of research in marketing
412
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
411
Journal of retailing
400
Journal of advertising research
394
Journal of fashion marketing and management
385
Europäische Hochschulschriften / 5
382
Journal of economic psychology : research in economic psychology and behavioral economics
377
Marketing Intelligence & Planning
376
Marketing intelligence & planning
376
Technological forecasting & social change : an international journal
376
Journal of international consumer marketing
372
Cogent business & management
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ECONIS (ZBW)
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18,845
RePEc
7,684
Other ZBW resources
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BASE
2,036
EconStor
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OLC EcoSci
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date (oldest first)
1
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
2
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
3
Advertising
and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
4
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
5
Werbewirkungen durch emotionale Konditionierung : Theorie, Anwendung u. Messmethode
Ghazizadeh, Ulrich R.
-
1987
Persistent link: https://www.econbiz.de/10012700228
Saved in:
6
Bildkommunikation : Imagerystrategien für die
Werbung
Kroeber-Riel, Werner
-
1993
Persistent link: https://www.econbiz.de/10013165792
Saved in:
7
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
8
Applying social cognition to consumer-focused strategy
Kardes, Frank R.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004857601
Saved in:
9
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
10
Markt- und
Werbepsychologie
Mayer, Hans
;
Illmann, Tanja
-
2000
-
3., überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10001397657
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