Products often bundle together many functions e.g., smartphones. The firm develops the big idea (which functions to bundle) and then chooses one supplier per function. We develop a model featuring holdup in which the firm's bargaining power declines in the number of suppliers. Greater scope as...

Products often bundle together many functions e.g., smartphones. The firm develops the big idea (which functions to bundle) and then chooses one supplier per function. We develop a model featuring holdup in which the firm's bargaining power declines in the number of suppliers. Greater scope as...

Although there is a growing body of research exploring the transition to a more service-based orientation in complex product markets, the majority of this literature adopts what might be classified as a ‘manufacturer-active’ point of view; that is it explores the challenges faced by firms...

Although there is a growing body of research exploring the transition to a more service-based orientation in complex product markets, the majority of this literature adopts what mighty be classified as a ‘manufacturer-active’ point of view; that is it explores the challenges faced by firms...