Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When sharing isn't caring : th...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
9
Brand
8
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Advertising
2
Brand extension
2
Cultural identity
2
Customer satisfaction
2
Emotion
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Markentransfer
2
Marketing
2
Mehrsprachigkeit
2
Multilingualism
2
Multinationales Unternehmen
2
Transnational corporation
2
USA
2
United States
2
Werbung
2
Affect and emotion
1
Beziehungsmarketing
1
Brand loyalty
1
Corporate culture
1
Culture
1
Customer value
1
Designation of origin
1
Experiment
1
Goals and motivation
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Kultur
1
Kundenwert
1
Language
1
Marke
1
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
29
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Undetermined
19
English
16
Author
All
Ahluwalia, Rohini
35
Swaminathan, Vanitha
6
Krishna, Aradhna
4
Loken, Barbara
4
Burnkrant, Robert E.
3
Houston, Michael J.
3
Olson, Nicholas J.
3
Stilley, Karen M.
3
Torelli, Carlos J.
3
Dommer, Sara Loughran
2
Fang, Xiang
2
Rodas, Maria A.
2
Singh, Surendra
2
Cheng, Shirley Y. Y.
1
Gurhan-Canli, Zeynep
1
Gürhan-Canli, Zeynep
1
Kaikati, Andrew M.
1
Klein, Jill G.
1
Stilley, Karen
1
Stoner, Jennifer L.
1
Torelli, Carlos J
1
Unnava, H.Rao
1
Unnava, Hanumantha Rao
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of Consumer Research
8
Journal of marketing research : JMR
3
Brands and brand management : contemporary research perspectives
2
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing and consumer psychology series
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
OLC EcoSci
11
RePEc
8
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10012082991
Saved in:
2
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
Saved in:
3
A path to more enduring happiness : take a detour from specific emotional goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10011937371
Saved in:
4
How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
Saved in:
5
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
-
[Repr.]
Persistent link: https://www.econbiz.de/10004950309
Saved in:
6
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
Ahluwalia, Rohini
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10006646324
Saved in:
7
Re-Inquiries - How Prevalent is the Negativity Effect In Consumer Environments?
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 270-279
Persistent link: https://www.econbiz.de/10006653791
Saved in:
8
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Ahluwalia, Rohini
;
Unnava, H.Rao
;
Burnkrant, Robert E.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10006656375
Saved in:
9
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective
Ahluwalia, Rohini
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 371-381
Persistent link: https://www.econbiz.de/10006660725
Saved in:
10
Examination of Psychological Processes Underlying Resistance to Persuasion
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10006661735
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
