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Interstitial Advertising of Online Stores and Purchase Decisions Among University of Uyo Post-Graduate Students

Obong, Ubong Andem - 2022

Abstract This study examined the influence of interstitial advertising of online stores on the purchase decision of … interstitials while 93% percent reacted negatively to the interstitial advertising of the online stores. Negative reactions to the …. Major result show that the interstitial advertising of the online stores did not influence the students’ purchase decision …

Persistent link: https://www.econbiz.de/10014081555

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

The power of beauty? : the interactive effects of awe and online reviews on purchase intentions

Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012238370

Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising

Kim, Sunghoon; Kang, Moon Young - In: International journal of advertising : the review of … 41 (2022) 5, pp. 892-909

Persistent link: https://www.econbiz.de/10013209456

Leaving something for the imagination : the effect of visual concealment on preferences

Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126

Persistent link: https://www.econbiz.de/10012231640

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460820

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce

Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136

Persistent link: https://www.econbiz.de/10011884079

Targeted advertising on competing platforms

Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011974951

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - 2017

We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

Persistent link: https://www.econbiz.de/10011897809