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Forecasting the nearly unforec...
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Will they take this offer? : a machine learning price elasticity model for predicting upselling acceptance of premium airline seating
Thirumuruganathan, Saravanan
;
Al Emadi, Noora
;
Jung, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303430
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2
Persona preparedness : a survey instrument for measuring the organizational readiness for deploying personas
Salminen, Joni
;
Nielsen, Lene
;
Bahloul, Malik
; …
- In:
Information technology and management
25
(
2024
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10015080412
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3
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
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4
Do players communicate differently depending on the champion played? : exploring the Proteus effect in League of Legends
Şengün, Sercan
;
Santos, Joao M.
;
Salminen, Joni
; …
- In:
Technological forecasting & social change : an …
177
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013345865
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5
Detecting pain points from user-generated social media posts using machine learning
Salminen, Joni
;
Mustak, Mekhail
;
Corporan, Juan
;
Jung, …
- In:
Journal of interactive marketing
57
(
2022
)
3
,
pp. 517-539
Persistent link: https://www.econbiz.de/10015424224
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6
Optimal advertising for a generalized Vidale-Wolfe response model
Yang, Yanwu
;
Feng, Baozhu
;
Salminen, Joni
;
Jansen, …
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1275-1305
Persistent link: https://www.econbiz.de/10013447603
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How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
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8
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
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Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan
;
Jansen, Bernard J.
- In:
International journal of information systems in the …
8
(
2016
)
2
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
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Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
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pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
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