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Consumer response to authentic-language versus English-language menu labeling in ethnic dining

Choi, Sungwoo; Liu, Qing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 59 (2018) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10011865490

Love is in the menu : leveraging healthy restaurant brands with handwritten typeface

Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298

Persistent link: https://www.econbiz.de/10012007243

The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state

Choi, Choongbeom; Choi, Sungwoo; Mattila, Anna S. - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 511-520

Persistent link: https://www.econbiz.de/10012179430

"How may I help you?" : says a robot : examining language styles in the service encounter

Choi, Sungwoo; Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 82 (2019), pp. 32-38

Persistent link: https://www.econbiz.de/10012121389

Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood

Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 93 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012435909

The role of dialecticism and reviewer expertise in consumer responses to mixed reviews

Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 69 (2018), pp. 49-55

Persistent link: https://www.econbiz.de/10011821819

Artificial intelligence (AI) in human resource management (HRM) : a driver of organizational dehumanization and negative employee reactions

Shin, Hyejo Hailey; Choi, Sungwoo; Kim, Hyunsu - In: International journal of hospitality management 131 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015434776

Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption

Choi, Sungwoo; Liu, Stella X.; Choi, Choongbeom - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10013184293

Let your algorithm shine : the impact of algorithmic cues on consumer perceptions of price discrimination

Choi, Sungwoo; Song, Myungkeun; Jing, Luo - In: Tourism management : research, policies, practice 99 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014320865

Donation appeals rewarding fitness in the context of CSR initiatives

Choi, Sungwoo; Mattila, Anna S.; Quadri-Felitti, Donna - In: Journal of Services Marketing 33 (2019) 2, pp. 160-167

Purpose: The purpose of this study is to examine the impact of the donation appeals requiring physical effort on consumers’ willingness to donate in the context of corporate social responsibility (CSR) initiatives. Moreover, this paper investigates the moderating role of donation proximity on...

Persistent link: https://www.econbiz.de/10012077248