Buck, Christoph; Horbel, Chris; Kessler, Tim - 2017
derive val-ue from them. Therefore, this article sheds light on consumers' perception of apps and the role of context in … shaping this perception. Based on Yoo's (2010) framework of experiential computing, we develop a framework in which context is … understanding of consumers' app perception and related experience and to successfully develop and market apps, provide smart …
