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Coupon or my privacy : how consumers choose to disclose their personal information and accept mobile location-based advertising (LBA) through privacy calculus

Ryu, Sann - In: Journal of consumer behaviour 22 (2023) 5, pp. 1158-1172

Persistent link: https://www.econbiz.de/10014380355

Online luxury goods with price discount or onsite luxury goods with luxury services : role of situation-specific thinking styles and socio-demographics

Ryu, Sann - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305952

From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram

Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730

Persistent link: https://www.econbiz.de/10015062847

Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity

Ryu, Sann - In: The journal of product & brand management 33 (2024) 1, pp. 162-178

Persistent link: https://www.econbiz.de/10014485726

Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge

Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89

Persistent link: https://www.econbiz.de/10012821766

The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth

Ryu, Sann; Park, Jungkun - In: Journal of retailing and consumer services 55 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012268993

Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality

Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012800195

The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review

Le, Hoang Tran Phuoc Mai; Ryu, Sann - In: Journal of Hospitality and Tourism Technology 14 (2023) 2, pp. 225-244

Purpose Vloggers (video bloggers) have emerged as a new phenomenon in social media marketing, especially in the hotel industry, where user-generated reviews can strongly influence purchase decisions. Therefore, this paper aims to build an electronic word-of-mouth (eWOM) adoption model (EAM) that...

Persistent link: https://www.econbiz.de/10014874249

“In-depth” incidental exposure

Oh, Sangdo; Yoon, Sukki; Vargas, Patrick - In: European Journal of Marketing 53 (2019) 2, pp. 279-298

Purpose The purpose of this paper is to investigate consumers’ evaluation of non-focal overlay images appearing closer than the focal point (e.g. a transparent brand logo appearing in front of an online news article). Design/methodology/approach Three experiments identify factors on both...

Persistent link: https://www.econbiz.de/10012067857

The Subtle Influence of Check and X Marks : How Symbolic Markings Influence Judgment

Yoon, Gunwoo; Vargas, Patrick - In: Journal of Consumer Psychology 28 (2018) 4, pp. 682-688

Persistent link: https://www.econbiz.de/10012082996