While mass customization is usually associated with tangible goods, it is also relevant to less tangible goods, such as software and services. This chapter focuses on WordPress, which is both software and service. To be specific, the chapter presents WordPress as: blogging software; widely...

Several factors might be affecting the quality of software products. In this study we focus on three significant parameters: software manager, programmer and the customer. Our study demonstrates that the quality of product will improve by increasing the information generated by these three...

Institutions matter greatly in the development of competitive advantage. Different institutional strategies to manipulate and shape institutions are discussed in the literature. This paper aims at extending the existing conceptual model of membership strategy. Despite being referenced...