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An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Mayberry, Robert; Boles, James Sanders; Donthu, Naveen - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 879-894
Persistent link: https://www.econbiz.de/10011924781
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Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria; Åsberg, Malin; Roxenhall, Tommy - In: Journal of business-to-business marketing 25 (2018) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
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How to leverage relational gatekeepers to improve sales performance : moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi
Ma, Bei; Zhang, Jing - In: Industrial marketing management : the international … 107 (2022), pp. 108-119
Persistent link: https://www.econbiz.de/10014230260
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How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
Curth, Susanne; Uhrich, Sebastian; Benkenstein, Martin - In: The journal of services marketing 28 (2014) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10010371770
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Technology-driven service strategy
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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The impact of emotional perceived value on hotel guests' satisfaction, affective commitment and loyalty
El-Adly, Mohammed Ismail; Souiden, Nizar; Khalid, Arusa - 2024
Persistent link: https://www.econbiz.de/10015159124
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The mediating effect of consumers' perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
Utkutug, Cagla Pinar - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 583-598
Persistent link: https://www.econbiz.de/10015138108
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Developing affective brand commitment through social media
Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10010208519