We build a model of information search within a web-page using eye-tracking data collected during two incentive-compatible, online shopping experiments. We assume that shoppers make eye fixation decisions based on the attractiveness of the visual elements on the page and the effort of moving...

Binging has emerged as a trending phenomenon among consumers of online streaming services and other media outlets that offer content consumption "on-demand." Current definitions of binging from content providers and market research firms were developed to describe television consumption and are...