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Consumer behaviour
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Kannan, P. K.
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Kulkarni, Gauri
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8
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6
Gu, Xian
5
Jain, Sanjay
5
Janakiraman, Ramkumar
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Kopalle, Praveen K.
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Li, Hongshuang
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Luo, Lan
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Rishika, Rishika
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Azarm, Shapour
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Bart, Yakov
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Demirkan, Haluk
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Kannan, P.K.
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science
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Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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3
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1
Decision support systems : DSS ; the international journal
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Stanford University Graduate School of Business research paper
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
82
RePEc
12
OLC EcoSci
6
BASE
1
EconStor
1
Other ZBW resources
1
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1
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
2
Designing and pricing digital content products and services : a research review
Kannan, P. K.
-
2013
Persistent link: https://www.econbiz.de/10009781362
Saved in:
3
Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
Saved in:
4
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
- In:
Marketing science
10
(
1991
)
1
,
pp. 58-82
Persistent link: https://www.econbiz.de/10001104207
Saved in:
5
E-Service : new directions in theory and practice
Rust, Roland T.
(
contributor
);
Kannan, P. K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001663419
Saved in:
6
The internet information market : the emerging role of intermediaries
Kannan, P. K.
;
Chang, Ai-Mei
;
Whinston, Andrew B.
-
2000
Persistent link: https://www.econbiz.de/10001449649
Saved in:
7
Initiatives for building e-loyalty: a proposed framework and research issues
Kannan, P. K.
;
Wagner, Janet
;
Velarde, Cristina
- In:
E-business management : integration of Web technologies …
,
(pp. 231-247)
.
2003
Persistent link: https://www.econbiz.de/10001748625
Saved in:
8
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
;
Wright, Gordon P.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797510
Saved in:
9
Testing for competitive submarkets
Kannan, P. K.
;
Wright, Gordon P.
;
Worobetz, N. D.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797511
Saved in:
10
Effectiveness of marketing promotions : an analysis using a nested logit model
Kannan, P. K.
;
Wright, Gordon P.
-
1990
Persistent link: https://www.econbiz.de/10000797512
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