King, Andrew A.; Lenox, Michael; Barnett, Michael L. - 2004
punish both the offending firm and the entire industry. In this way, a firm's reputation may be tied to other firms, and so … reputation may be a common resource shared by all members of an industry - what we term a reputation commons. As with many shared … resources, an industry's reputation may be overexploited. A firm can benefit from the favorable reputation of an industry even …
