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Augmented reality enhanced exp...
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date (oldest first)
1
Effective restaurant rating scale development and a mystery shopper evaluation approach
Liu, Chih-hsing
;
Su, Ching-shu
;
Gan, Bernard
;
Chou, …
- In:
International journal of hospitality management
43
(
2014
),
pp. 53-64
Persistent link: https://www.econbiz.de/10010427933
Saved in:
2
Development of a short questionnaire for measuring service quality perceptions
Domenge, Rogerio
;
Arciniega, Luis M.
- In:
Decision
42
(
2015
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10010517252
Saved in:
3
Measuring customer perceptions of restaurant innovativeness : developing and validating a scale
Kim, Eojina
;
Tang, Liang
;
Bosselman, Robert
- In:
International journal of hospitality management
74
(
2018
),
pp. 85-98
Persistent link: https://www.econbiz.de/10011924613
Saved in:
4
Measuring delightful customer
experiences
: the validation and testing of a customer delight scale along with its antecedents and effects
Torres, Edwin N.
;
Zhang, Tingting (Christina)
;
Ronzoni, …
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012241921
Saved in:
5
Gastronomic trends and tourists' food preferences : scale development and validation
Kılıçhan, Reha
;
Karamustafa, Kurtuluş
;
Birdir, Kemal
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 201-230
Persistent link: https://www.econbiz.de/10012798190
Saved in:
6
Blowing your mind : a conceptual framework of augmented reality and virtual reality enhanced cultural visitor
experiences
using EEG experience measures
Han, Dai-In Danny
;
Weber, Jessika
;
Bastiaansen, Marcel
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012179164
Saved in:
7
Fostering consumer engagement with sustainability marketing using augmented reality (SMART) : a climate change response
Nadeem, Waqar
;
Ashraf, Abdul R.
;
Kumar, V.
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015422421
Saved in:
8
The interplay of sensory and non-sensory factors in food tourism
experiences
Muskat, Birgit
;
Prayag, Girish
;
Hosany, Sameer
;
Li, Gang
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 658-670
Persistent link: https://www.econbiz.de/10014512303
Saved in:
9
The effect of semiautonomous augmented reality on customer experience and augmentation experience
Poushneh, Atieh
;
Vásquez Párraga, Arturo
- In:
European journal of marketing
58
(
2024
)
8
,
pp. 1910-1940
Persistent link: https://www.econbiz.de/10015198395
Saved in:
10
When art meets tech : the role of augmented reality in enhancing museum
experiences
and purchase intentions
He, Zeya
;
Wu, Luorong
;
Li, Xiang
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 127-139
Persistent link: https://www.econbiz.de/10011871026
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