Rural consumers may face not only the challenge of affordability but also the problem of limited accessibility. Can a government's subsidy program effectively address these issues? This paper examines the impact of a large-scale subsidy program, “Household Electrical Appliances Going to the...

Understanding and measuring social inter-correlations among consumers are important for marketing researchers as consumers form social networks and their behavior and preference are likely to be interdependent. In this paper, we show that the estimation of consumers' social inter-correlations...