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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Act and reflect : integrating reflection into design thinking

Schoormann, Thorsten; Stadtländer, Maren; Knackstedt, Ralf - In: Journal of management information systems : JMIS 40 (2023) 1, pp. 7-37

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The social psychology of design thinking

Thompson, Leigh L.; Schonthal, David - In: California management review 62 (2020) 2, pp. 84-99

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To frame or reframe : where might design thinking research go next?

Beckman, Sara L. - In: California management review 62 (2020) 2, pp. 144-162

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Designing accounting futures : exploring ambiguity in accounting classrooms through design futuring

McGuigan, Nicholas; Ghio, Alessandro; Kern, Thomas - In: Issues in accounting education 36 (2021) 4, pp. 325-351

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The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective

Magistretti, Stefano; Bellini, Emilio; Cautela, Cabirio; … - In: Creativity and innovation management 31 (2022) 4, pp. 740-754

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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Huang, Yujia; Hands, David - 2022

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

Persistent link: https://www.econbiz.de/10013188385

Design thinking inspired crowdsourcing : toward a generative model of complex problem solving

Mount, Matthew; Round, Heather; Pitsis, Tyrone S. - In: California management review 62 (2020) 3, pp. 103-120

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Design thinking for innovation : practices and intermediate outcomes

Bahr, Kristina Jaskyte; Liedtka, Jeanne - In: Nonprofit management & leadership 32 (2022) 4, pp. 555-575

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Educating marketing students to understand designers' thought-worlds

Blijlevens, Janneke - In: Journal of marketing education : JME 45 (2023) 1, pp. 18-37

Persistent link: https://www.econbiz.de/10014246066