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Tadajewski, Mark; Stole, Inger L. - In: Journal of Historical Research in Marketing 8 (2016) 1, pp. 2-16

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative...

Persistent link: https://www.econbiz.de/10014873593

Promoting the consumer society : Ernest Dichter, the Cold War and FBI

Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211

Persistent link: https://www.econbiz.de/10010146800

Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

Tadajewski, Mark; Woodward, Helen; Kyrk, Hazel - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412

Persistent link: https://www.econbiz.de/10010184862

Character analysis and racism in marketing theory and practice

Tadajewski, Mark - In: Marketing theory 12 (2012) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10010076088

Competition, cooperation and open price associations : relationship marketing and Arthur Jerome Eddy (1859 - 1920)

Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 1, pp. 122-143

Persistent link: https://www.econbiz.de/10009890099

Editing The History of Marketing Thought

Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329

Persistent link: https://www.econbiz.de/10009890108

Reading Professor David D. Monieson : humanism, pluralism, and intellectualization

Tadajewski, Mark - In: Journal of historical research in marketing 2 (2010) 2, pp. 227-237

Persistent link: https://www.econbiz.de/10009890123

Dixon's library : on the structuring of the marketplace and marketing practices

Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 1, pp. 118-130

Persistent link: https://www.econbiz.de/10009890145

Producing historical critical marketing studies : theory, method and politics

Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 4, pp. 549-575

Persistent link: https://www.econbiz.de/10009890169

Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice

Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323

Persistent link: https://www.econbiz.de/10010005211