This case study is for college students in an e-commerce or business strategy class who are interested in studying the role of social media, search engines, Google Analytics, Google AdSense, and mobile technology in building and maintaining a successful conventional website. The aim of the case...

This case study is for business students, who are taking a class in Disaster Recovery from an internet securities perspective. It is recommended that the students should have been exposed to the issues of disaster recovery (DR), recovery plans, business criticality, business tolerance, computer...

The objective of this research is to identify the factors that are the drivers of innovation and to propose a means of measuring firm-specific innovation within a nation. Innovation leads to competitive advantages, as well as maximizing profits for a firm, so it is imperative that the firms have...

The target audience for this case study includes Ph.D. in Business students, who are taking classes related to instructional methods in business, or anyone who is teaching or preparing to teach a college course. It is particularly beneficial to readers who possess prior knowledge of various...

The primary audience for this case study is business students who are taking classes in e-commerce, Web 2.0, social media, online business, business strategy, and internet marketing. Due to the fact that many Americans today are having problems with employment and income, but still have time to...

With the increase in the demand of online education, especially for working people, there is a need for institutions that offer online education to identify, target, and market their services to people who are in need of furthering their education or who would be interested in using online...

Global warming has become a major threat to life, yet very little information systems research has been conducted to help sustain the environment. The purpose of this single qualitative case study was to explore if social media can be used to increase the use of green technology, thus reducing...